App developers, thank you for writing the cool things you do, but when it comes to installers, may I ask a favor? Please do not complicate the app path, or the Start menu, by using your company name for a folder name.
I have never once been looking for an app folder and thought to myself “Hey, even though I’m looking for the Luxafor folder, here’s a folder called Greynut, I bet that company is cool and I should immediately Google it”.
What I have said, is:
“Argh! Why is the path \program files\greynut\luxafor?!
Likewise for organization in the Start menu… keep it simple, please, with a recognizable name: that of the software.
Thank you.